Nike

Here is an example of the project you will create. Use this to give you some ideas for your own movie.

First, I found an ad for Nike and analysed how the product was represented:

This ad shows that Nike will make you a better athlete. The ad refers to the product as a "legend", which implies to consumers that it holds an important place in History. People have been talking about it for ages and if you want to be part of this epic legacy, you will buy the product.

Next, I read the article that outlines some of the realities of the company: - **Nike**: []

After having taken notes from the article, I created my own ad that addresses the social problems associated with the product:



When I have my ad finished, I wrote a short script for myself. I described the first ad and how the company represents itself. Then I described my ad. I then recorded my voice in **Audacity** and matched it with the pictures of the ad in **MovieMaker.** Here is my final product:

[|Nike Movie.wmv]